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STRATEGIC BUSINESS PLANNING
CLIVE READING
"If you follow this process with conviction and vigour, I can virtually
guarantee that your business performance will improve significantly."
Clive Reading
"A practical insight into the subject of Strategic Business Planning. It
provides a framework for any executive team to analyse their business and
plan its future in a systematic and easily understood method."
Peter J Carc Managing Director, The Rugby Group plc
. a process that will lead you into a very close examination of your
company ... the route to Strategic Business Planning can be as valuable as
the plan itself."
Derek Morrison, Managing Director, Oddbins Limited
Does your company need shaking up? Do you want to improve efficiency
and win that competitive edge? If so, then your business could benefit from
Clive Reading's model for success.
Based on the concept that strong business strategies are best developed by
those who will implement them, Strategic Business Planning shows how to
turn your company into a robust organisation committed to a common goal.
providing a step-by-step guide through the planning process, Clive
Reading shows how to empower your company by:
improving its overall performance — now and in the future;
• strengthening its competitive position;
• making it more resilient to the recurrent problems that all businesses
face; and
• improving profitability and cash flow.
Adaptable to any type of business, regardless of size or nature. Strategic
Business planning is essential reading for those who want fast, measurable
results.
Clive Reading runs his own consultancy firm, Business Knowledge
Transfer Ltd. A highly experienced management consultant, he now uses
Strategic Business Planning, which he developed, as the basis for his work.
Having improved the performance of an impressive range of companies, he
talks extensively on the subject of SBP.
Kogan Page
120 Pentonville Road
London NI 9JN
0-7494-1639-4
9 780749 416393
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