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BUSINESS MANAGEMENT
LEADING
FOR A CHANGE
How to Master the
Five Challenges Faced by Every Leader
Ralph Jacobson
with Keith Setterholm and John Vollum
"Leading for a Change: How to Master the 5 Challenges Faced by Every Leader should be the
official operator's manual for anyone sitting in the president's chair. It cuts through the management
theories and targets the heart of the everyday challenges faced by leaders."
—Nick president, Asset Marketing
"In a world of books on leadership, this one stands Out as a sound, practical guide. Ralph Jacobson
has captured what it means to be a leader in the 21st century."
—Daniel S. Hanson. President, Fluid Dairy Division of Land O'Lakes, Inc.; author, A mace to Shine
"Most popular books on leadership are entertaining but soon forgotten. Here's an interesting book
you can actually do something with: a step.b•rstep action plan to becoming a more effective leader
from one of the better 'out-of-the-box' thinkers I've met."
—Jim Hartman, president, MedAmicus,
Leading for a Change arms you with proven and practical methods, techniques, and tools to help
you achieve Outstanding business results- Use the book innovative framework and its revealing
diagnostic survey to assess your organizationk leadership needs. The book's 'five challenges" help you
develop leadership strategies and implement practices crucial for creating a dynamic and successful
organization. Leading for a Change uniquely prepares you to cultivate and revitalize leadership
throughout your organization.
Leaders have had enough of theory. Read Leading for a Change and take effective action:
• Increase your organization's impact in the marketplace
Learn leadership; it's practice, not art
Make leadership collaborative
• Identify—and use—proven practices
Leverage your natural leadership strengths
Ralph D. Jacobson iS president Of Synthesis Consulting. , a firm that has successfully helped the executives
and managers Of both Fortune and emerging growth companies devise and implement leadership strategies.
He is also an Adjunct professor at the Executive MBA program at the
University of in St. Paul, Minnesota.
E IN E MANN
http;/.•'wun.v.bh.Com
ISBN O•7SOS-7279-X
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