| Bagsidetekst |
Sales / Business / $14.95
Celebrate Selling the Consultative-Relationship Way
Whether you're a sales professional Or someone who needs to sell bét
doesn't want to use hard-sell tactics, here are proven, but little used, ways to
serve customers. The 80/20 rule applies to salespeople. The top 20% use the
methods described in this book. The bottom use the tired features-benefits-
obiections-closin? approach
Celebrate sel ing: Take your customer relationships—and sales—to fhe next
• why relationship building sells • selling value
more than hard-sell techniques
• nebuorking for sales
• questioning and listening skills
• implementing a sales program
"Just when you think you've read it all about selling, along comes a book
like Celebrate Selling I predict a substantial increase in income for any
sales-minded reader of this excellent book."
—Jay COnrad Levinson, Guerrilla Marketing series Of books
"When I invented Consultative SellingTU, I saw it as a whole new ball
game: new players, new rules, and a new set of tools. Almost a third of a
century later, this has all come true. Now Celebrate Selling helps move selling
into the next millennium."
—Mack Hanan, Consultative Selling
"Salespeople who can't develop lasting, learning relationships will fail.
This book shows you how to focus on building relationships, instead of just
closing deals. Help your clients achieve profits and provide personalized one-
to-one service as a good listener, a selfless partner, and a trusted advisor."
—Don Peppers, The One to One Future and Life's a Pitch
"Success is not about knowing your customer. It's about your customers
knowing you. That's exactly where this new book can help take you.
—Jack Trout, The New Positioning and The power of Simplicity
"With this book on your desk, you'll
have a road map to the future of profitable
buyer and seller collaboration."
—Robert B. Cialdini, PhD.
"Influence: The Psychology of Persuasion
BORDERS PRICE
EBRATE SELLING
$14.95
I I I II I I I I I II I I I I II I I I I II I I I I I I II
CRANDALL R SSSS sales
3 71798M ACOT
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