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ESSENTIAL MANAGERS
STRATEGIC
THINKING
Practical techniques show you how to set out your
objectives, identify market trends, make a risk
assessment, and develop a flexible business plan
Clear text and illustrations cover every aspect
of strategic management
Simple checklists enable you to be fully prepared
when defining, developing, and implementing a strategy
Accessible diagrams and flowcharts explore different
options for action and provide useful examples
ISBN 0-7894-5972-8
Dorling Kindersley
90000>
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9 University Book S tore
BRUCE. ANDY
STRRTEGIC THINKIN
592 0-7894-5972-8
5241681
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